Color Flow Puzzle Privacy Policy

Color Flow Puzzle ("the app") is made by 2April ("we", "us"). It is a single-player colour-connecting puzzle game. This policy explains what the app processes, why, and the choices you have. In plain terms: there is no account, your game progress stays on your device, and we never sell your data. The game needs an internet connection to run, and it contacts two third parties: Google AdMob, which serves the ads that fund it, and Google Analytics for Firebase, which tells us anonymously how the game is being played.

Your game data stays on your device

Everything the game records about you — completed levels, stars, coins, hints, undos, lives, your chosen theme, your daily score, and whether you have seen the tutorial — is stored only on your device, in the app's local storage. It is not uploaded to us, not stored on our servers, and not shared with anyone. We operate no game servers and no user database.

The daily leaderboard is not other people

The names shown alongside yours in the daily ranking are generated by the app itself. They are not real players, and no part of the leaderboard is sent to or received from a server. Your own score is computed and stored on your device and resets locally each day.

Ads

The app shows two kinds of ad, both through Google AdMob:

• Rewarded videos, requested only when you tap a "watch a video" button — for example to refill lives, earn a hint, or skip a level.
• Interstitials, shown between levels. These appear on their own, without you tapping anything: never before level 6, and then at most once every three levels.

The app shows no banner ads.

To serve an ad, Google may process your device's advertising identifier, coarse information about your device (such as model, operating system version, and language), your approximate region derived from your IP address, and whether the ad was shown or completed. We receive only aggregate counts of ads shown — never information about you.

Your choice about personalised ads

On first launch iOS shows you Apple's App Tracking Transparency prompt, asking whether we may use your device's advertising identifier to personalise ads. Your answer decides what happens next:

• If you decline (or ignore the prompt), we request non-personalised ads only. Ads are not selected from a profile about you, and no tracking takes place.
• If you allow it, Google may use the advertising identifier to select more relevant ads, which can involve linking your activity with data from other apps and websites — this is what Apple calls tracking.

Every reward, level, and feature works exactly the same either way; declining costs you nothing in the game. You can change your mind at any time in Settings → Privacy & Security → Tracking, and turning it off there stops personalisation for future ads.

Google's handling of this data is described in the Google Business Data Responsibility & Privacy notice. You can limit ad personalisation on your device at any time via Settings → Privacy & Security → Apple Advertising and, on iOS, by leaving app tracking disabled.

Analytics

We use Google Analytics for Firebase to understand how the game is played, so we can balance its difficulty and rewards. It records events such as which level you started and how it ended, stars earned, coins spent and earned in the shop, and whether a rewarded video was watched, was capped, or an interstitial was shown. It also records whether the build is a development or a release build.

These events are tied to a Firebase installation identifier, not to your name or email — we have neither. We see aggregated statistics, never an individual player's history. We do not use this data for advertising and do not combine it with the advertising identifier.

No purchases with real money

The app contains no in-app purchases and no subscriptions. Everything in the in-game store is bought with coins you earn by playing, or unlocked by watching a rewarded ad. There is no payment flow, so we never see or process payment details.

Service providers

We share the minimum necessary with:

• Apple — delivers the app and, if you leave a review, handles it under Apple's own policies.
• Google AdMob — serves the ads described above. See Google's privacy notice.
• Google Analytics for Firebase — records the gameplay events described above. See Google's privacy notice.

There are no other third parties. The app contains no attribution, crash-reporting, or social SDKs.

What we do not collect

We do not collect your name, email address, phone number, precise location, contacts, photos, calendar, health data, or browsing history. We do not fingerprint your device, and we build no profile about you — we hold no advertising data of our own at all. There is no account to create and nothing to log in to.

Retention

Your game progress stays on your device until you reset it in the app or delete the app. Because we never received a copy, we cannot restore it.

The analytics events described above are held by Firebase for 14 months and then deleted automatically. They contain no name, email, or advertising identifier. If you want them removed sooner, email us and we will delete the data associated with your installation.

Your rights

Because your game data lives only on your device, you are always in control of it: you can erase all of it at any time from Settings → reset progress in the app, or by deleting the app. For the limited data processed by Google to serve an ad, the rights below apply.

• EU / UK (GDPR): the lawful basis for showing a rewarded ad is your request for it, together with our legitimate interest in funding a free game. Where ads are personalised, the lawful basis is your consent, given through the tracking prompt and withdrawable at any time in your device settings. We hold no name or contact details, so access, rectification, and erasure requests concerning ad data are exercised through Google and your device's advertising settings.
• California (CCPA/CPRA): we do not sell or share your personal information, and we do not use it for cross-context behavioural advertising.
• Türkiye (KVKK): the data controller ("veri sorumlusu") is 2April. Your game data is processed only on your device; the limited advertising data is processed on the basis of your explicit request and our legitimate interest. You may exercise your rights under Article 11 by contacting us below.

Children

Color Flow Puzzle is a general-audience puzzle game and is not directed at children under 13. We do not knowingly collect personal information from children. Where the tracking prompt is declined or unavailable — which is the default — ad requests are non-personalised and no advertising profile is built.

International users

The app is available worldwide. The limited advertising data described above may be processed by Google on servers outside your country.

Changes

We may update this policy; material changes will be reflected by the "last updated" date on this page.

Contact

Questions about privacy? Email privacy@2april.com.